Vision:

Strive to be the value of unique, technologically advanced, consumer satisfaction with the global power plant and vehicle traffic leading manufacturer of continuous innovation and passion to achieve the dream of human traffic, and create sustained profitability, the harmonious development of the brands.

Core values:

Responsibility, values, collaboration, innovation

Mission:

1: create customer’s requirements, provide quality vehicle driving force and thoughtful service to achieve recognition and customer satisfaction.
2: Care for staff development, and create a dynamic, innovative unlimited enterprise space, as well as proud of the atmosphere to reach the recognition and satisfaction of employees.
3: The practice of social responsibility, constantly feedback the society and become active practitioners of civilization of the society and the environment, and reached the acceptance and satisfaction by the community.

Concept:

Commodities high. Operational targets far

Brand name intended to address:

Wanch First of all, as the brand name of "the Yellow River - Kawasaki" The line is the two major brands both at home and abroad after the joint venture brand name derived from the joint. In addition to transmission, "Wanch" as a brand name also contains a more profound meaning, the name itself is a dark "high goods. TOWIN line" brand concept:

 Yellow -  the interpretation of the "yellow" in the "said the text" is "yellow, the color of the earth" in the earth element of the five elements, and of the the description of "yellow " in "Lun-heng” is " yellow for earth color, located in the central "In your place, meaning down, since ancient times has become a" distinguished "the symbol of a certain period of time has become exclusive royal color, ranking first in five colors. To "yellow" under the pretext of directly demonstrate the "high-quality, high character, high-grade" the noble ideas, which coincide precisely with the word "commodities high" in the "commodities high. Operational targets far".

   river - "said the text" of "river" explained that " rivers, rivers also pass water", the element is a bit of gold, and the description of the "river" in the  "Changes.requirement" is of "benefit-related river," river directly pointed out that the word as a "status symbol of wealth, but also implies an end to all problems in a more traditional culture of" a horse cross the river Smoothly "to describe the pleasure unimpeded. " river" the name directly reflects the concept of the pursuit of high-quality motorcycle, which is coincide the " commodities high. Operational targets far " which the " Operational targets far " is used.

LOGO intended to address:

  it’s the symbols processing of the word "Wanch", check the "yellow on the shape, river on the body ", through the art of dealing with the right to be, " yellow " in the integration, the overall shape is like a boat ready to go , meaning " high and far aspirations " Wanch motorcycle insatiable pursuit of quality, quality is the sail of Wanch brand, leading Wanch motorcycle forward! Special treatment through the "Wanch " is strengthened Wanch motorcycle’s noble temperament, "high-quality, high character, high-grade" echelon in an orderly manner in which the effective integration of LOGO.

Motorcycle body is used in a "safe address" the role, meaning " a horse cross the river Smoothly ", a symbol of "peace auspicious."